Design of the Picture Book

sparkleandspin_cover

By Ann and Paul Rand

{originally published 1957 by Harcourt, Brace, and World. Reprinted 2006 by Chronicle Books.}Sometimes pictures are just that: eye-catching and whimsical, without being packed with meaning or message. That spirit dances across the page in Sparkle and Spin, written by Ann Rand and illustrated by her husband Paul.

Paul Rand is an iconic American graphic designer. A problem solver. A storyteller. A communicator.

He said this about design:

“Good design adds value of some kind, gives meaning, and, not incidentally, can be sheer pleasure to behold.”breakerHis biographer, Steven Heller, said this:

“Paul Rand did not set out to create classic children’s books, he simply wanted to make pictures that were playful. Like the alchemist of old, he transformed unlikely abstract forms into icons that inspired children and adults and laid the foundation for two books that have indeed become children’s classics.”

Maybe…

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